These were some of our favourite ways to support entrepreneurship.
Artist-2-Entrepreneur is an entrepreneurial training program delivered by practicing entrepreneurs to support local artists in the commercialization of their unique genius. Beginning with self-described ‘artists’ the program is based on the principles of effectuation developed by Dr. Saras Sarasvathy complimented with storytelling basics from the workbook, Storytelling4Entrepreneurs by Kim McDonald. The program was initially conceived to grow our regional ‘creative economy’ on Vancouver Island, building on an opportunity to boost the local economy through testing new approaches to commercialization strategies. The program was co-created and delivered by Fiona Robinson and Angie Barnard in Nanaimo, BC.
Make It To Market became my doctoral research project. Fresh off the heels of Artist-2-Entrepreneur, Make It to Market emerged as a coaching program to work with more advanced creative entrepreneurs as they commercialized their ideas/products.
Through Make It To Market, I collected data to learn more about how entrepreneurial learning is experienced by creative entrepreneurs.
I've always thought there was a better way to go about creative entrepreneurship than the standard business plan writing exercise. My research agenda was a to help creatives make better entrepreneurial decisions as they embraced the predictably unpredictable landscape of thriving in the most uncertain conditions.
St. Adolphe Sisters Sip Up Sales with Silicone Straws, Feb, 27, 2019.
Local Business Leaders Own the Show at Ritchot Chamber Gala, Nov 19, 2018.
Ste. Agathe Service Centre Embraces the Digital Age, Nov 1, 2018.
RuffMutts Expands to a Full Re-“Tail” Location in Niverville, Sep 12, 2018.
An Inside Look at Renovations Plus, Aug 8, 2018.
Business Is Hot for Freedom Fire, Jul 26, 2018.
Travelers Rest, Play, and Stay at Arrowhead, Jul 5, 2018.
Rural Residents Connect with Music through Sound Lab, Nov 29, 2017.
Colour, Fibre, and Fun Preserve Mother-Daughter Legacy, Nov 1, 2017.
We regularly engage with community, conferences and classrooms to start enterprising conversations.
"Make It To Market." Doctoral research project, Nanaimo/Tofino, BC, Summer 2017
“Commercializing Today’s Social Enterprises.” Twenty-First Century Non-Profits Program, Victoria, BC, November 25, 2016.
“Social Innovation: Changemakers Among Us.” Masters of Sustainable Resource Management Program, Vancouver Island University, Nanaimo, BC, November 15, 2016.
“Storytelling for Business Workshop.” Nuu-cha-nulth Economic Development Corporation Port Alberni, BC, October, 15, 2015.
“Build a ‘Likeable’ Business with Social Media.” Nuu-cha-nulth Economic Development Corporation, Port Alberni, BC, Mar 7, 2013.
“Building Traffic through Online Marketing: What can a Small Business Owner Do?” Nuu-cha-nulth Economic Development Corporation, Port Alberni, BC, March 28, 2012.
“Branding is Key: Differentiate & Dominate in the Marketplace.” Nuu-cha-nulth Economic Development Corporation Port Alberni, BC, February, 28, 2012.
“Marketing Strategy Bootcamp Workshop.” Nuu-cha-nulth Economic Development Corporation Port Alberni, BC, October, 20, 2012.
“Creating Community Makerspaces.” Panel organizer and moderator for the Vancouver Island Economic Summit, Nanaimo, BC, October 26-27, 2016.
“The Artist to Entrepreneur Experience.” Eric C. Douglas Entrepreneurship Series, Royal Roads University, Victoria, BC, June 21, 2016.
“Storytelling and Effectual Logic: Remaking Entrepreneurial Narratives.”Paper presented for the Fourth Annual Effectuation Conference | Theme: Research, Training & Practice, Nord School of Business, Bodø, Norway, June 7-9, 2016.
“Effecting Change: The Role of Community-minded Entrepreneurship in Community Development.”Paper presented for the Association for Nonprofit and Social Economy Research (ANSER) | Theme: Energizing Communities, Calgary, AB, May 28, 2016.
“My Entrepreneurial Journey: A Personal Story.” Nuu-cha-nulth Economic Development Corporation, Port Alberni, BC, May 15, 2016.
“Social Innovation and the Business Sector.”Panel organizer and moderator for the Vancouver Island Economic Summit, Nanaimo, BC, October 24-25, 2015.
“Patterns and Paradoxes in Hybridized Business + Social Models: Inspiration for Enterprising Leaders.”Panel participant for the Royal Roads University Leadership Conference, Victoria, BC, September 24, 2015.
“A Framework for Social Innovation.” Vancouver Island Social Innovation Zone, Victoria, BC, August 28, 2015.
“Drive Your Brand Forward by Giving Back.” Trucks for Change Annual Conference, Oakville, ON, November 15, 2013.