The Lioness Approach.
Let’s face it: You are not a wannabe Silicone Valley entrepreneur or multi-millionaire. In fact, if you’re like most creative entrepreneurs, you simply want to make a decent living, wake up happy and run your life. It’s really that simple. If millions of dollars come your way … you'll take it!
Many business coaches, incubators and mainstream business programs (including government ones) focus on externalities and that are out of your control: industry size, loans, investors, sales targets and exit strategies, for example. Operating from this state of deficiency is hardly kind to the creative spirit, who is then faced with the task of writing an imaginary business plan to appease external decision-makers who are most likely to turn down your loan requests (unless you have an asset like a house to back it up). Furthermore, it keeps creative entrepreneurs small, effectively fostering labels such as crafty, hobbyist mompreneur or starving artist.
Embracing Shakti LeadershipShakti and Shiva energy emerge from the Hindu school of thought. Shiva is masculine energy: hierarchical, individualist and militaristic. Shakti is feminine energy: regenerative, cooperative, creative and empathetic. Men, women, and non-binary folks potentially embody Shiva and Shakti energy; stereotypically, women carry a higher dose of Shakti and men carry a higher dose of Shiva."Shakti is the transformative power that manifests ideas into reality" (Bhat and Sisodia, 2016).